What really was a desperate attempt to get back into the market after major bankruptcy; Polaroid appointed Lady GaGa as creative director just last year. She's doing quite well for herself celebrity-wise I have to say. Pretty much everyone knows who she is and what she’s famous for (her ridiculous outfits) so i see why Polaroid was seeking a new distinctive celebrity to help promote their name and get some publicity but the thing’s she’s coming up with like camera sunglasses and portable printers. Are they really necessary?
Why would you carry a portable printer around with you? “A printer that i actually throw in my purse all the time” she says. I highly doubt that. I have read Susan Sontag’s ‘On photography’ in a section where she states a photograph being an physical object rather than a digital format popular in our culture at the moment (such as flickr, photobucket, facebook) but I just don’t understand why you would desperately need a photograph so bad that you would need to print it the same minute you take it instead of going to a chemist or professional printer to get it done later on. It’s more of a gadget for someone with spare money like GaGa herself who would buy and use it once or twice and realise its actually pretty pointless.
As for the camera sunglasses; an interesting idea but I still don’t really see the point of it. Pretty much every phone has a camera built into it already and it just seems more convenient to use your phone as it’s easy to view, delete and edit your image. I mean, even my Nintendo DS has a camera built into it. So why pay hundreds of pounds on these photographic sunglasses?
I DO like how photography is so accessible now through phones and hand-held video game
consoles but i think maybe Lady GaGa’s idea of photographic sunglasses is a bit too much.
Lady Gaga and Polaroid
Polaroid Instant Mobile Printer
Why would you carry a portable printer around with you? “A printer that i actually throw in my purse all the time” she says. I highly doubt that. I have read Susan Sontag’s ‘On photography’ in a section where she states a photograph being an physical object rather than a digital format popular in our culture at the moment (such as flickr, photobucket, facebook) but I just don’t understand why you would desperately need a photograph so bad that you would need to print it the same minute you take it instead of going to a chemist or professional printer to get it done later on. It’s more of a gadget for someone with spare money like GaGa herself who would buy and use it once or twice and realise its actually pretty pointless.
As for the camera sunglasses; an interesting idea but I still don’t really see the point of it. Pretty much every phone has a camera built into it already and it just seems more convenient to use your phone as it’s easy to view, delete and edit your image. I mean, even my Nintendo DS has a camera built into it. So why pay hundreds of pounds on these photographic sunglasses?
I DO like how photography is so accessible now through phones and hand-held video game
consoles but i think maybe Lady GaGa’s idea of photographic sunglasses is a bit too much.
Lady Gaga and Polaroid
Polaroid Instant Mobile Printer
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